Just say “No!” to FOMO
“When you fear missing out, you’re missing the moment.” Unknown wise person
Just when I think I can no longer be surprised by human behavior, I am surprised. It happened again this week when I met with someone at his place of business for a scheduled appointment.
We had planned to spend some time learning more about each other to see what opportunities there might be for helping each other or possibly doing business together. Then FOMO (fear of missing out) entered the scene.
Shortly after I entered his office, he pulled up his Facebook page (also taking some time to read what was up there). Honestly, I thought he was pulling it up to turn it off, as we were having a meeting. Nope. It stayed front and center. That was my first surprise.
As we talked, I could see that he was watching the page out of the corner of his eye. Then an instant […]
In my work with clients it is not uncommon for me to hear people talk about having a bad day, a bad week, a bad month or a bad year. When we start digging into why, I often find out that they weren’t consistently doing business building activities.
I heard a radio announcer ask an interesting question while listening to a football game. He asked, “Is Oregon playing to win or are they playing not to lose?” What a great question!
One of the things my clients are often struggling with is how to define success. Frequently, the measurements they use are external factors over which they have little or no control. Things like making a sale, getting positive feedback from others, and checking off several items on their to-do list are some of the measures commonly used to decide if it has been a successful day.
Stop focusing on getting more done? You may be thinking, “That’s just craziness! How can I accomplish my goals and increase productivity if I don’t focus on getting more done?” Well, we often spend so much time packing more into our days that the truly important work doesn’t ever get done. So, instead of focusing on getting more done, a more effective strategy is to focus doing the things that lead to success.
There are three general categories of marketing that form the “Marketing Triangle”: Active Marketing, Passive Marketing and Follow-up. It takes a commitment to all three categories to have a truly effective marketing campaign. How much emphasis you place in each category is determined by the type of business you have, as well as the stage your business is in. When you are brand new in business and working to get customers NOW, your approach will be different than when you are in an established business looking to gradually increase your customer base.