Your Best Marketing Strategy
With so many choices available for marketing, how do we know what is the best investment for us? Well, there’s one marketing choice that is a great investment for everyone, no matter what type of business you’re in. What is this magic method? Superior customer service.
You may be wondering how customer service relates to marketing. Well, I believe everything we do when we interact with our customers is sending a message about how important we believe they are and how much we want to work with them. It is letting them know how well we can meet their needs – and isn’t that really what marketing is all about?
We’ve all heard it said that it is much less expensive to keep a customer than it is to get a new one. Well, it’s true in every business. So, given that we know it is less expensive (not to mention easier) to keep a customer than it […]