Focus on What You Want
A participant in one of my business building workshops shared a great story on a coaching call.
She was at the dentist’s office and while she was laying in the chair she was thinking about asking for referrals – one of the actions she committed to in the short-term marketing plan she created during the kick off seminar. She wasn’t really sure how that could work in this situation, but she was open to whatever came along.
When the dentist came in, he asked if she had given thought to a more expensive procedure they had discussed on a previous visit. She told him she thought it would have to wait until she got her new business off the ground, since cash flow is less than she’s used to. He then asked what she was doing. After she told him, the hygienist (who was also in the room) said she knew a couple of people […]