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The Marketing Triangle

triangleThere are three general categories of marketing that form the “Marketing Triangle”: Active Marketing, Passive Marketing and Follow-up. It takes a commitment to all three categories to have a truly effective marketing campaign. How much emphasis you place in each category is determined by the type of business you have, as well as the stage your business is in. When you are brand new in business and working to get customers NOW, your approach will be different than when you are in an established business looking to gradually increase your customer base.

When people are purchasing a service, they are looking for some assurance that what is promised can (and will) be delivered. Unlike a product where people have something tangible to see/touch/taste, the only way people can decide whether a service will meet their needs is through reputation or their experience of the person who is offering the service. People who are new in […]

2018-11-03T21:23:28-07:00January 26th, 2016|Tags: , , , |0 Comments