Just say “No!” to FOMO
“When you fear missing out, you’re missing the moment.” Unknown wise person
Just when I think I can no longer be surprised by human behavior, I am surprised. It happened again this week when I met with someone at his place of business for a scheduled appointment.
We had planned to spend some time learning more about each other to see what opportunities there might be for helping each other or possibly doing business together. Then FOMO (fear of missing out) entered the scene.
Shortly after I entered his office, he pulled up his Facebook page (also taking some time to read what was up there). Honestly, I thought he was pulling it up to turn it off, as we were having a meeting. Nope. It stayed front and center. That was my first surprise.
As we talked, I could see that he was watching the page out of the corner of his eye. Then an instant […]
There are three general categories of marketing that form the “Marketing Triangle”: Active Marketing, Passive Marketing and Follow-up. It takes a commitment to all three categories to have a truly effective marketing campaign. How much emphasis you place in each category is determined by the type of business you have, as well as the stage your business is in. When you are brand new in business and working to get customers NOW, your approach will be different than when you are in an established business looking to gradually increase your customer base.