Meet the Founder

Cheri Fredrickson Business CoachHello, I’m Cheri Fredrickson, Executive Coach and Professional Trainer based in Tualatin, Oregon.

Those who seek my services have an insatiable appetite for living a successful life – on their terms. When things aren’t happening as they would like, they know they can adopt a healthier and wealthier strategy for change.

That’s when they find me. For over 20 years, I’ve chosen to work with business leaders who refuse to compromise their honesty, respect or integrity. They insist on living a life that has meaning for them and having CHOICE in both in their personal and business lives.

They don’t see this as a luxury or even a miracle. It’s their right to live a purposeful and a fruitful existence.

As the youngest in my family and also the only girl, I defended my “personal choice” ferociously. Coming from a traditional family, it would have been easier, in many ways, to fall into a role defined by previous generations. But, that was not my path. Speaking up and competing with confidence were a natural part of defining my life on my terms, and I was up for the challenge.

Had I never honed these skills, I might have believed my life was not my own… Choice was something I wasn’t blessed enough to receive… My voice didn’t matter.

Instead, I sensed my power to speak, create and go after what I want. When something felt off, the mission of “how to correct it” would then engage me. Being a victim was rarely an option.

This certainly played a part in the launch of my coaching practice in 2000. After many years in sales, training, and coaching, I knew there was more to success than 5 step formulas and quick-fix processes. I made it my goal to find the most effective tools to give my clients (and myself) access to real and lasting transformation that led to a more fulfilling life.

To that end, I have studied a wide variety of practices. My work draws from many different schools of thought: Undergraduate work in Communication, Masters studies in Organizational Leadership, Eastern Philosophy, Coach Training, Emotional Freedom Technique (EFT), PSYCH-K®, Get Clients Now!™, MBTI®, and more.

Over the years, I’ve become trained in some revolutionary systems designed to take us from good to great:

  • Certified Professional Coach
  • Usui Shiki Ryoho Reiki Master
  • MBTI® Certified Practitioner
  • PSYCH-K®  Facilitator – Preferred Affiliate
  • PER-K® Catalyst
  • Nia Green Belt Teacher

My clients come from all industries, yet they have one thing in common: They can’t stand the thought of being stuck or mediocre. Because of this, I stay up-to-date about what we can do to tap into our full potential, in order to trigger immediate, powerful, and lasting shifts that lead to great results.

One of my biggest professional influences has been my family’s five-generation ranching business. Together, we’ve weathered tremendous changes over the years. Working with my large (and very stubborn) extended family frequently has not been easy. So, we have sometimes chosen to work with outside experts to help us move forward more quickly and effectively.

As a client on the “other side of the desk” working with outside consultants on the family business,  I have been reminded why an outside perspective is sometimes vital to creating a true sense of happiness, health, abundance and belonging. There’s such liberation in facing the humble truth that things need to change, and we’re just not sure how to approach it.

  • Are you ready to acknowledge and go after what you really want?
  • Are you willing to actively engage your power of choice?
  • Are you excited about the prospect of working with someone who can help you make it happen?

If you answered “YES!” to any of the questions above, I’d love to talk with you about what we can do together to help you start living the life you’ve imagined.

Learn more or schedule a session:

Contact Cheri